Privacy Policy

Privacy Policy

A - Information applicable to all channels


1. Data controller and content of this Privacy Policy

We, Hotel Central Plaza AG, (Central 1, 8001 Zurich, Switzerland) operate the Hotel Central Plaza ("Hotel") and the website www.central.ch ("Website") and, unless otherwise indicated, are responsible for the data processing operations set out in this Privacy Policy.

Please take note of the information below to know what personal data we collect from you and for what purposes we use it. In data protection matters, we are guided primarily by the legal requirements of Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (EU-GDPR), the provisions of which may be applicable in individual cases. Furthermore, other companies are responsible under data protection law (or jointly responsible with us) for individual data processing operations listed below, and in these cases you should also take note of the information provided by these other companies is also applicable. The following information may be amended from time to time. We therefore recommend that you consult this Privacy Policy regularly.


2. Contact person for data protection

If you have any questions about data protection or wish to exercise your rights, please contact our data protection contact by sending an email to the following address: trainini@central.ch


3. Your rights

Provided that the relevant legal requirements are met, as a person affected by data processing you have the following rights:

Right of access: You have the right to request access to your personal data stored and processed by us at any time and free of charge. This gives you the opportunity to check what personal data we process about you and that we use it in accordance with applicable data protection regulations.

Right to rectification: You have the right to have inaccurate or incomplete personal data rectified and to be informed of the rectification. In this case, we will inform the recipients of the data concerned of the adjustments made, unless this is impossible or involves disproportionate effort.

Right to deletion: You have the right to have your personal data deleted under certain circumstances. In individual cases, especially in the case of legal retention obligations, the right to deletion may be excluded. In this case, we may block your data instead, provided the conditions are met.

Right to restrict processing: You have the right to request that the processing of your personal data be restricted.

Right to data transfer: You have the right to obtain from us, free of charge, the personal data you have provided to us in a readable format.

Right to object: You can object to the processing of your data at any time, in particular for data processing in connection with direct advertising (e.g. advertising emails).

Right of withdrawal: In principle, where you have given consent you have the right to withdraw that consent at any time. However, processing activities that have already taken place based on your consent do not become unlawful because of your revocation of consent.

To exercise these rights, please send us an email to the following address: trainini@central.ch

Right of complaint: You have the right to lodge a complaint with a competent supervisory authority, for example against the way your personal data is processed.


4. Data security

We use appropriate technical and organisational security measures to protect your personal data stored with us against loss and unlawful processing, namely unauthorised access by third parties. Our employees and the service companies commissioned by us are obliged by us to maintain confidentiality and data protection. Furthermore, these persons are only granted access to the personal data to the extent necessary for the fulfilment of their tasks.

Our security measures are continuously adapted in line with technological developments. However, the transmission of information via the Internet and electronic means of communication always involves certain security risks and we cannot provide an absolute guarantee for the security of information transmitted in this way.


5. Contact us

If you contact us via our contact addresses and channels (e.g. by e-mail, telephone or contact form), your personal data will be processed. The data you have provided us with, e.g. the name of your company, your name, your function, your e-mail address or telephone number and your request, will be processed. In addition, the time of receipt of the request will be documented. Data that it is mandatory you provide are marked with an asterisk (*) in the relevant contact form.

We process this data exclusively in order to implement your requests (e.g. providing information about our Hotel, support in the processing of a contract such as questions regarding your booking, incorporating your feedback into the improvement of our service, etc.). The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the implementation of your request or, if your request is directed towards the conclusion or execution of a contract, the necessity for the implementation of the required measures within the meaning of Art. 6 para. 1 lit. b EU-GDPR.


6. Use of your data for marketing purposes

6.1 Central data storage and analysis in our CRM system

If it is possible to clearly identify you, we will store and link the data described in this privacy policy, in particular your personal details, your contact details, your contract details and your surfing behaviour on our websites, in a central database. This serves the efficient administration of customer data, allows us to adequately respond to your requests and enables the efficient provision of the services you have requested and the processing of the associated contracts. The legal basis for this data processing is our legitimate interest in the efficient management of user data within the meaning of Art. 6 para. 1 lit. f EU-GDPR.

We evaluate this data in order to further develop our offers in a needs-oriented manner and to display and suggest the most relevant information and offers to you. We also use methods that predict possible interests and potential future orders based on your website use. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in carrying out marketing measures.


6.2 E-mail marketing and newsletters

If you register for our e-mail newsletter (e.g. when opening or within your customer account), the following data will be collected. Mandatory data is marked with an asterisk (*) in the registration form:

  • E-mail address
  • Salutation
  • First and last name

In order to avoid misuse and to ensure that the owner of an e-mail address has actually given their consent, we use a double opt-in procedure for registration. After sending the registration form, you will receive an e-mail from us containing a confirmation link. In order to definitely register for the newsletter, you must click on this link. If you do not click on the confirmation link within the specified period, your data will be deleted again and our newsletter will not be sent to this address.

By registering, you consent to the processing of your data in order to receive messages from us about our Hotel, our offers and related products and services. This may also include invitations to participate in competitions or to evaluate our products and services. The collection of the salutation and name allows us to verify any link between the registration and a possibly already existing customer account and to personalise the content of our messages to you. The link to a customer account helps us to make the offers and content contained in the newsletter more relevant to you and better tailored to your potential needs.

We will use your data to email you until you revoke your consent. Revocation is possible at any time, in particular via the unsubscribe link in all our marketing emails.

Our marketing emails may contain a so-called web beacon or 1x1 pixel (tracking pixel) or similar technical tools. A web beacon is an invisible graphic that is linked to the user ID of the respective newsletter subscriber. For each marketing email sent, we receive information on which addresses have not yet received the email, to which addresses it was sent and for which addresses the sending failed. We also see which addresses have opened the email, for how long and which links they have clicked on. Finally, we receive information about which addresses have unsubscribed. We use this data for statistical purposes and to optimize our promotional emails in terms of frequency, timing, structure and content. This allows us to better tailor the information and offers in our emails to the individual interests of recipients.

The web beacon is deleted when you delete the email. To prevent the use of the web beacon in our marketing emails, please set the parameters of your email program so that HTML is not displayed in messages if this is not already the case by default. In the help section of your email software you will find information on how to configure this setting.

By subscribing to the newsletter, you also consent to the statistical evaluation of user behavior for the purpose of optimizing and adapting the newsletter. This consent constitutes our legal basis for the processing of your data within the meaning of Art. 6 para. 1 lit. a EU-GDPR.

We use Campaign Monitor email marketing software Campaign Monitor (201, Elizabeth Street, Sydney, Australia) for marketing emails. Your data will be stored in a database of Campaign Monitor, which allows Campaign Monitor to access your data if this is necessary for the provision of the software and for support in the use of the software. The legal basis for this processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the use of third-party services.


7. Disclosure to and access by third parties

Without the support of other companies, we would not be able to provide our services in the desired form. In order for us to be able to use the services of these companies, it is also necessary to pass on your personal data to a certain extent. Such a transfer takes place to the extent that it is necessary for the fulfilment of the contract requested by you, for example to restaurants or other third parties for which you have made a reservation. The legal basis for these disclosures is the necessity for the performance of the contract within the meaning of Art. 6 para. 1 lit. b EU-GDPR.

Furthermore, data is passed on to selected service providers, but only to the extent necessary for the provision of their services. Various third-party service providers are explicitly mentioned in this privacy policy, e.g. in the sections on marketing. These are, for example, IT service providers (such as providers of software solutions), advertising agencies and consultancies. In addition, we transfer your data to companies affiliated with us at Zürich City Hotels. Our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the procurement of third-party services forms the legal basis for this data transfer.

In addition, your data may be disclosed to authorities, legal advisors or debt collection agencies, if we are legally obliged to do so or if this is necessary to protect our rights, in particular to enforce claims arising from our relationship with you. Data may also be disclosed if another company intends to acquire our company or parts thereof and such disclosure is necessary to carry out due diligence or to complete the transaction. The legal basis for this data transfer is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in safeguarding our rights and complying with our obligations or the sale of our company.


8. Transfer of personal data abroad

We are entitled to transfer your personal data to third parties abroad if this is necessary to carry out the data processing mentioned in this Privacy Policy (see in particular Sections 12-15). In doing so, we will of course comply with the statutory provisions on the disclosure of personal data to third parties. If the country in question does not have an adequate level of data protection, we guarantee through contractual regulations that your data is adequately protected by the recipients.


9. Retention periods

We only store personal data for as long as is necessary to carry out the processing explained in this Privacy Policy within the scope of our legitimate interest. In the case of contractual data, storage is required by statutory retention obligations. Requirements that oblige us to retain data result from the provisions on accounting and from tax law regulations. According to these regulations, business communications, concluded contracts and accounting vouchers must be stored for up to 10 years. As far as we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used if this is necessary to fulfil the retention obligations or to defend and enforce our legal interests. The data is deleted as soon as there is no longer any obligation to retain it and we no longer have any legitimate interest in retaining it.


B - Special provisions applicable to use of our website


10. Log file data

When you visit our website, the servers of our hosting provider "myhotelshop GmbH", Flossplatz 6, 04107 Leipzig, Germany) temporarily store every access in a log file. The following data is collected without your intervention and stored by us until automatically deleted:

  • the IP address of the requesting computer,
  • the date and time of access,
  • the name and URL of the retrieved file,
  • the website from which the access was made, if applicable with the search word used,
  • the operating system of your computer and the browser you use (incl. type, version and language setting),
  • device type in case of access by mobile phones,
  • the city or region from where the access was made,
  • the name of your internet access provider.

The collection and processing of this data is carried out for the purpose of enabling the use of our website (connection establishment), to permanently guarantee system security and stability as well as for error and performance analysis and enables us to optimize our website (see on these last points also Section 13).

In the event of an attack on the network infrastructure of the website or a suspicion of other unauthorized or abusive website use, the IP address and the other data will be evaluated for the purpose of clarification and defence and, if necessary, used in the context of criminal proceedings to identify and take civil and criminal action against the users concerned.

Our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit. f EU-GDPR lies in the purposes described above.

When you visit our website, we use cookies as well as applications and tools that are based on the use of cookies. In this context, the data described here may also be processed. You will find more details on this in the subsequent sections of this privacy policy, in particular Section 11.


11. Cookies

Cookies are information files that your web browser stores on your computer's hard drive or memory when you visit our website. Cookies are assigned identification numbers that identify your browser and allow the information contained in the cookie to be read.

Among other things, cookies help to make your visit to our website easier, more pleasant and more meaningful. We use cookies for various purposes that are necessary, i.e. "technically required", for your desired use of the website. For example, we use cookies to be able to identify you as a registered user after logging in, without you having to log in again each time when navigating the various sub-pages. The provision of the shopping basket and order function is also based on the use of cookies. Furthermore, cookies also perform other technical functions required for the operation of the website, such as so-called load balancing, i.e. the distribution of the performance load of the page to different web servers in order to relieve the servers. Cookies are also used for security purposes, for example to prevent the unauthorized posting of content. Finally, we also use cookies as part of the design and programming of our website, e.g. to enable the uploading of scripts or codes. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in providing a user-friendly and up-to-date website.

Most internet browsers automatically accept cookies. However, when accessing our website, we ask you for your consent to the cookies we use that are not technically necessary, especially when using third-party cookies for marketing purposes. You can use the corresponding buttons in the cookie banner to define your desired settings. Details of the services and data processing associated with the individual cookies can be found within the cookie banner and in the following sections of this Privacy Policy.

You may also be able to configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie. Deactivating cookies may mean that you cannot use all the functions of our website.


12. Google SiteSearch / Google Custom Search Engine

The website uses the Google SiteSearch/Google Custom Search Engine of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This enables us to provide you with an efficient search function on our website.

When using our search fields, your browser may transmit the log file data listed in Section 10 (including your IP address) as well as the search term you entered to Google, if you have installed Java script in your browser. If you would like to prevent the transmission of data, you can deactivate Java script in your browser settings (usually in the "Privacy" menu). Please note that the search function and other functions of the website may be impaired in this case.The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in providing an efficient website search function. For further processing of data by Google, please refer to Google's privacy policy.


13. Tracking and web analysis tools

13.1 General information on tracking

For needs-based design and continuous optimization of our website, we use the web analysis services listed below. In this context, pseudonymised usage profiles are created and cookies are used (please also refer to Section 11). The information generated by the cookie about your use of our website is usually transferred together with the log file data listed in Section 10 to a server of the service provider, where it is stored and processed. This may also result in a transfer to servers abroad, e.g. the USA (see on this point, in particular on the guarantees taken, Section 8).

In processing this data, we obtain the following information, among others:

  • navigation path followed by a visitor on the site (including content viewed and products/services selected or purchased),
  • time spent on the website or sub-page,
  • the last sub-page viewed before leaving the website,
  • the country, region or city from where access is made,
  • end device (type, version, colour depth, resolution, width and height of the browser window), and returning or new visitor.

The provider will use this information on our behalf to evaluate the use of the website, to compile reports on website activities for us and to provide other services related to website and internet use for the purposes of market research and needs-based design of these internet pages. For these processing operations, we and the providers may to a certain extent be considered joint data controllers.

The legal basis for this data processing with the following tools is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent or refuse processing at any time by rejecting or deactivating the relevant cookies in your web browser settings (see Section 11) or by making use of the service-specific options described below.

For the further processing of your data by the respective provider as the (sole) data protection controller, in particular also any forwarding of this information to third parties such as authorities on the basis of national legal regulations, please refer to the respective data protection information of the provider.


13.2 Google Analytics

We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) or Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) ("Google").

The data described about the use of the website may be transmitted to the servers of Google LLC. in the USA for the processing purposes explained (see Section 13.1). The IP address is shortened by activating IP anonymization ("anonymizeIP") on the website before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Users can prevent the collection of the data generated by the cookie and related to their website use (inclunding the IP address) and its transmission to and processing by Google by downloading and installing a browser plugin.


14.Social media

On our website, we have included links to our profiles in the social networks of the following providers:

  • Meta Platforms Inc, 1601 S California Ave, Palo Alto, CA 94304, USA;
  • Instagram Inc. 1601 Willow Road, Menlo Park, CA 94025, USA;
  • Linkedin Unlimited Company, Wilton Place, Dublin 2, Ireland.
  • Youtube Alphabet Inc. ,1600 Amphitheatre Parkway Mountain View, California 94043, USA

When you click on the icon of a social network on our website, you are automatically redirected to our profile in the respective network. This establishes a direct connection between your browser and the server of the respective social network. This provides the network with the information that you have visited our website with your IP address and clicked on the link.

If you click on a link to a network while you are logged into your user account with the network in question, the content of our website may be linked to your profile so that the network can assign your visit to our website directly to your account. If you want to prevent this, you should log out before clicking on the relevant links. A connection between your access to our website and your user account takes place in any case if you log in to the respective network after clicking on the link. The respective provider is responsible under data protection law for the associated data processing. Please note the information on the relevant network's website. The legal basis for any data processing attributed to us in this regard is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the use and promotion of our social media profiles.


15. Online advertising and targeting

15.1 In general

We use services of various companies to provide you with interesting offers online. In the process of doing this, your user behavior on our website and websites of other providers is analyzed in order to subsequently be able to show you online advertising that is individually tailored to you.

Most technologies for tracking your user behavior and targeting advertisements work with cookies (see also Section 11), which can be used to recognize your browser across different websites. Depending on the service provider, it may also be possible for you to be recognized online even when using different end devices (e.g. laptop and smartphone). This may be the case, for example, if you have registered for a service that you use with several devices.

In addition to the data already mentioned, which is collected when websites are called up ("log file data", see Section 10) and the use of cookies (Section 11) and which may be passed on to the companies involved in the advertising networks, the following data in particular is used to select the advertising that is potentially most relevant to you:

  • Information about you that you provided when registering or using a service from advertising partners (e.g. your gender, age group);
  • User behavior (e.g. search queries, interactions with advertising, types of websites visited, products/services viewed and purchased, newsletters subscribed to).

We and our service providers use this data to identify whether you belong to the target group we address and take this into account when selecting the advertisements. For example, after you have visited our site, you may be shown advertisements of the products or services you have consulted when you visit other sites ("re-targeting"). Depending on the scope of the data, a user's profile may also be created, which is evaluated automatically, and the ads are selected according to the information stored in the profile, such as membership of certain demographic segments or potential interests or behaviors. Such ads may be presented to you on various channels, which include, in addition to our website or app (as part of onsite and in-app marketing), ads provided through the online advertising networks we use, such as Google.

The data may then be analyzed for the purpose of billing the service provider and assessing the effectiveness of advertising measures in order to better understand the needs of our users and customers and to improve future campaigns. This may also include information that the taking of an action (e.g. visiting certain sections of our website or sending information) is due to a particular advertising ad. We also receive aggregated reports from service providers of ad activity and information about how users interact with our website and ads.

The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser (see Section 11). You can also find further options for blocking advertising in the information provided by the respective service provider.


15.2 Google Ads

This website uses the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for online advertising. Google uses cookies for this purpose, such as the so-called DoubleClick cookie, which enable your browser to be recognized when visiting other websites. The information generated by the cookies about your visit to these websites (including your IP address) will be transmitted to and stored by Google on servers in the United States (please refer to Section 8). Further information on data protection information of the provider. The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser.


16. Registration for a customer account

If you open a customer account on our website, we collect the following data, whereby mandatory data is marked with an asterisk (*) in the corresponding form:

  • Personal data:
  • Salutation
  • Name
  • First name
  • Billing and (if necessary) delivery address
  • Phone number
  • Login data:
  • E-mail address
  • Password

We use the personal details to establish your identity and to check the requirements for registration. The email address and password are used as login details to ensure that the correct person is using the website under your account. We also need your email address to verify and confirm the opening of your account and for future communication with you as required to process the contract. In addition, this data is stored in the customer account for future bookings or the conclusion of contracts. For this purpose, we also enable you to store further details in the account (e.g. your preferred means of payment).

We also use the data to provide an overview of the products ordered and bookings made (see Sections 177 and 18) and as a simple way to manage your personal data, to administer our website and our contractual relationships, i.e. to establish, define the content of, process and amend the contracts concluded with you via your customer account (e.g. in connection with your booking with us).

The legal basis for the processing of your data for the preceding purpose is your consent pursuant to Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by removing the information from your customer account or by deleting your customer account or having it deleted by notifying us.

To avoid misuse, you must always keep your login details confidential and should close the browser window when you have finished communicating with us, especially if you share the computer with others.


17. Purchases in our online shop

On our website you have the possibility to order a wide range of products and gift vouchers. For this we collect the following data - depending on the product or service - whereby mandatory data is marked with an asterisk (*) in the corresponding form:

  • Salutation
  • Name
  • First name
  • Last name
  • Company name
  • Street name and house number
  • Address addition
  • Postal code
  • City
  • Country
  • Phone number
  • E-mail address
  • Payment method
  • Yes, I want to receive your newsletter
  • I confirm the accuracy of the information provided and have read and accept the general terms and conditions and the data protection regulations

We use this data and other data voluntarily provided by you only to be able to execute your order according to your wishes. The processing of this data is therefore carried out within the meaning of Art. 6 para. 1 lit. b EU-GDPR for the implementation of pre-contractual measures as well as for the fulfillment of a contract.


18. Booking on the website, by correspondence or by telephone call

When you make bookings or order vouchers either via our website, by correspondence (e-mail or letter post) or by telephone call, we collect the following data, whereby mandatory data are marked with an asterisk (*) in the corresponding form:

  • Salutation
  • First name
  • Last name
  • Street and house number
  • Postal Code
  • City
  • Country
  • E-mail address
  • Telephone number
  • Language
  • Credit card information

We will only use this data and other information voluntarily provided by you (e.g. expected arrival time, motor vehicle registration plate, preferences, remarks) to process the contract, unless otherwise stated in this privacy policy or you have separately consented to this. We will process the data namely to record your booking as requested, to provide the booked services, to contact you in case of any uncertainties or problems and to ensure correct payment. Your credit card details will be automatically deleted after your departure. The legal basis for this transfer is the fulfilment of a contract according to Art. 6 para. 1 lit. b EU-GDPR or your consent within the meaning of Art. 6 para. 1 lit a EU-GDPR. You can revoke your consent at any time by notifying us.


19. Payment processing online

If you make bookings or purchase services or products against payment via our website, depending on the product or service and the desired method of payment - in addition to the information mentioned in Section 17 and 18 - you may be required to provide data, such as your credit card information or the login to your payment service provider. This information, as well as the fact that you have purchased a service from us for the amount and at the time in question, is forwarded to the respective payment service providers (e.g. payment solution providers, credit card issuers and credit card acquirers). In doing so, please always also note the information provided by the respective company, in particular the privacy policy and the general terms and conditions. The legal basis for this transfer is the fulfilment of a contract according to Art. 6 para. 1 lit. b EU-GDPR.


20. Reserving a table

On our website you have the possibility to reserve a table in one of the restaurants mentioned on our website. For this purpose, we collect the following data, whereby mandatory information is marked with an asterisk (*) in the corresponding form:

  • First name
  • Last name
  • Number of guests
  • E-mail address
  • Telephone number
  • Comments
  • Date and time of reservation
  • I accept the terms and conditions
  • I would like to receive information about special offers and promotions

We collect and process the data only to process the reservation, in particular to compile your reservation request according to your wishes, to make the reservation and to contact you in case of ambiguities or problems.

For the processing of reservations, we use a tool from "Swisscom Directories AG" (www.localsearch.ch), Förrlibuckstrasse 62, 8005 Zurich, Switzerland.) Therefore, your data will be stored in a database of «Swisscom Directories AG», which may allow «Swisscom Directories AG» to access your data if necessary to provide the software and to assist you in using the software. For information on the disclosure and processing of data by third parties, please refer to section 7 of this Privacy Policy. The legal basis for this transfer is the fulfilment of a contract according to Art. 6 para. 1 lit. b EU-GDPR.


21. Bookings via booking platforms

If you make bookings via a third-party platform (i.e. booking.com, Expedia, Agoda, HRS, TripAdvisor, Trivago, etc.), we receive various personal information from the respective platform operator in connection with the booking made. This is usually the data listed in section 18 of this privacy policy. In addition, we may receive enquiries about your booking. We will process this data namely in order to record your booking as requested and to provide the booked services. The processing of this data is therefore carried out within the meaning of Art. 6 para. 1 lit. b EU-GDPR for the implementation of pre-contractual measures as well as for the fulfillment of a contract.

Finally, we may be informed by the platform operators of disputes relating to a booking. In the process, we may also receive data on the booking process, which may include a copy of the booking confirmation as proof of the actual booking completion. We process this data to protect and enforce our claims. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f. EU-GDPR.


22. Submitting ratings

In order to help other users with their purchase decision and to support our quality management (esp. the processing of negative feedback), you have the opportunity to rate your stay with us on the websites of various third-party providers. Please note the privacy policy of the provider. The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit a EU-GDPR.

We reserve the right to delete unlawful ratings and to contact you in case of suspicion and ask you to comment. The legal basis for this processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in providing the comment and rating function and preventing abuse when using it.


23. Application for a vacant position

You have the option of applying for a specific job advertisement spontaneously or via a corresponding e-mail address. We will use these and other data voluntarily provided by you to check your application. Application documents of unsuccessful applicants will be deleted at the end of the application process, unless you explicitly agree to a longer retention period or we are not legally obliged to retain them for a longer period. The legal basis for processing your data for this purpose is therefore the performance of a contract (pre-contractual phase) in accordance with Art. 6 para. 1 lit. b EU-GDPR.


c - Data processing in connection with your stay


24. Data processing for the fulfilment of statutory notification obligations

Upon arrival at our hotel, we may require the following information from you and your companions (mandatory *):

  • First and last name
  • Postal address and canton
  • Date of birth
  • Nationality
  • Official identification card and number
  • Date of arrival and departure

We collect this information in order to fulfil statutory notification obligations, which arise in particular from hospitality or police law. We forward this information to the competent police authority if we are required to do so under the applicable regulations. The processing of this data is carried out on the basis of a legal obligation within the meaning of Art. 6 para. 1 lit. c EU-GDPR.


25. Recording of purchased services

If you receive additional services as part of your stay (e.g. wellness, restaurant, activities), we will record the subject of the service and the time at which it was received for billing purposes. The legal basis for this data processing is the fulfilment of the contract with you according to Art. 6 para. 1 lit. b EU-GDPR.


26. Guest feedback

If you have given us your e-mail address in connection with your booking, you will receive an electronic form after departure. For this purpose, we collect the following data, whereby mandatory information is marked with an asterisk (*) in the corresponding form:

  • First and last name
  • Language
  • Length of stay

The information you provide is voluntary and is used to help us continuously improve our offer and services and to adapt them to your needs. We will only use the information provided for statistical purposes, unless otherwise stated in this privacy policy or you have given your consent. We will process the data by name in order to contact you in the event of any uncertainties. For the aforementioned purposes, the legal basis of the processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR.


27. Video surveillance

To prevent abuse and to take action against illegal behaviour (especially theft and damage to property), the entrance area and the publicly accessible areas of our Hotel are monitored by cameras. The image data is only viewed if there is a suspicion of unlawful behaviour. Otherwise, the images are automatically deleted after 60 days.

For the provision of the video surveillance system, we rely on a service provider who may have access to the data where this is necessary for the provision of the system. Should the suspicion of illegal behaviour be substantiated, the data may then be passed on to our advisors (in particular our legal advisors) and authorities to the extent necessary to enforce claims or file charges. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f. EU-GDPR in the protection of our property and the protection and enforcement of our rights.


28. Payment processing

When you pay for your stay in our Hotel or purchase products or services in our Hotel using electronic means of payment, the processing of personal data is required. By using the payment terminals, you transmit the information stored in your means of payment, such as the name of the cardholder and the card number, to the payment service providers involved (e.g. providers of payment solutions, credit card issuers and credit card acquirers). They also receive the information that the payment method was used in our Hotel, the amount and the time of the transaction. Conversely, we only receive the credit for the amount of the payment made at the relevant time which we can assign to the relevant voucher number, or information that the transaction was not possible or was cancelled. In this regard, please always also note the information provided by the respective company, in particular the privacy policy and the general terms and conditions. The legal basis for this data processing is the fulfilment of the contract with you according to Art. 6 para.1 lit. b EU-GDPR.

June 2023

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